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Karina Robinson   Fri 06 Sep 2019

Video Highlighting Importance of Recycling Wins £5k Prize

Live Here Love Here, a civic pride campaign by local charity Keep Northern Ireland Beautiful, launched the ‘Creator Comp’ within the Power of Video Festival, offering budding enthusiasts the chance to show their skills, creativity and imagination by telling a story via video on why recycling is important to them.

The Power of Video Festival ran from 29th-31st August in the Ulster Hall with top name sponsors such as McDonald’s UK, Canon, Adobe, Epidemic and Vidlq to name a few - bringing together the world's top video creators such as Arron Crascall, Lizzie Peirce and Chris Hau for hands-on learning, entertainment and networking.

Nick Wichman from Portland Oregon, was crowned the winner with his video based on the potential to repurpose items, sounds and styles into meaningful outputs that are no longer considered waste. Nick was one of 1250 attendees joined by influencers, video content creators and businesses from all over the world. Nick walked away with over £5,000 worth of high-tech prizes including a Blackmagic Pocket Cinema Camera and Video Assist, a Peak Design capture clip, Sennheiser audio gear and a 1 year free music license with Epidemic Sound plus much more.

Live Here Love Here Manager Jodie McAneaney comments: “We were so impressed by the calibre of entries and passionate views shared on recycling – congratulations again to Nick Wichman, an inspirational winner. Power of Video is an exciting project. This competition, now in its second year, gives us the opportunity to reach a whole new audience and raise awareness on waste - encouraging communities to reduce, reuse and recycle; a crucial part of protecting our environment.”

Live Here Love Here is a national campaign aimed at promoting a community can-do attitude by improving environmental quality in Northern Ireland. The charity tackle issues such as poor environmental quality, littering and dilapidation, by encouraging volunteers to take practical action in their local communities.

Event organiser Damien Gallagher from Power of Video comments: “We were blown away by the quality of the competition entries and it was great to see so many people passionate about recycling. We would like to give a special thanks to McDonald's UK, Keep Northern Ireland Beautiful and all the other sponsors who helped this competition be a success.”

Neal Hunter from McDonald’s UK, event sponsor, comments: “At McDonald’s we have a responsibility to use our global scale to address some of the key environmental challenges including packaging and recycling. We were delighted to join Keep Northern Ireland Beautiful and sponsor the Power Of Video creator competition for the second consecutive year. I was really impressed by the quantity and standard of entries.

“It is encouraging to see such enthusiasm for key environmental issues from young creators, especially as McDonald’s is committed to constantly improving its sourcing, packaging and transportation processes to lessen its environmental footprint. Congratulations to all of the entrants and especially to Nick for his powerful video.” To watch the shortlisted videos and find out more search #POVBelfast or visit